Audi A4 Slot Car Demos a Wild Ride in Toronto

Audi Canada has come up with a unique outdoor “test drive” track with Toronto agency Zulu Alpha Kilo, using a handcrafted 20-foot-long custom slot car setup, an iPad controller and a scaled-down Audi A4 Quattro slot car.

The track is located in in downtown Toronto’s financial district; the installation allows participants take the A4 slot car for a wild ride through hairpin turns, down long highway straightaways and through icy mountain passes.  Each car also includes custom in-car cameras that tie into an iPad app to allow the user to experience the view from the driver’s seat. The “race cam” footage can be shared on Facebook, Twitter and YouTube. [read more here]